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How to Make Money on OTT?

Technology that enables individuals or enterprises to transfer content such as audio, video, text, and images over the Internet without the involvement of any system operator or provider for distribution of the content is called OTT (Over-the-top). OTT has become the most successful industry of this decade. What makes OTT so compelling? And how do you make money on OTT mobile VoIP services?

The main benefit of OTT is that it is much cheaper than the traditional public switched telephone network (PSTN) (with no subsidies) allowing users to save money on both local and international calls as well as text messages. Secondly, Over-the-top technology is very flexible since there are fewer rules and contract obligations and it isn’t beholden to traditional billing models from telecom service providers. Another advantage is that OTT allows users to transfer images, video, and text along with voice.

The household VoIP brands have advertised free VoIP calling worldwide. What they don’t mention is how they’re actually making money from these “free services.” In most cases, OTT providers face the challenge of how to monetize their services efficiently and stay competitive. The difficulty of this task lies in the fact that most of the users of free services don’t have enough money to use pricier services. Yet this traffic can still be monetized. But how is this possible?

Rather than trying to work within the confines of the traditional OTT (VoIP) business model, ask yourself how to capture a larger share of the value now being opened up through other avenues. In doing so, think carefully about the role you can play in this rapidly changing area and the best ways to monetize your efforts.

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